Indicative ranges based on common 2025 benchmarks. Verify against levels.fyi / Talent.io for offers.
Customer health
CustomerUsageNPSTenure$$$Score
Cohort retention
Click ✎ to paste 12 months × 12-cell cohort data (or use defaults).
Dilution simulator · multi-round
Round
Pre-money £
Raise £
Pool top-up %
Investor stake %
Founder retains %
SAFE vs convertible note
SAFE
No interest, no maturity
Converts to equity at next priced round
Cap and/or discount
YC-standard, simple paperwork (£3-5k)
Investor risk: company may never raise priced round
Best for: pre-seed / friends + family / quick fills
Convertible note
Bears interest (typically 5-8%)
Has maturity date (typically 18-24 months)
Cap, discount, often both
Legal cost: £8-12k UK, $15-25k US
Investor risk: lower (interest accrues)
Best for: bridge rounds / institutional pre-seed / UK SEIS-eligible
Pick SAFE if: you trust your investor, you'll raise within 18 months, you want minimal cost.
Pick a note if: you want to use SEIS/EIS in the UK, your investor demands a maturity date, or you're doing a 2nd-time bridge round.
Pitch deck rubric · score yours
Total score
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Verdict
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Investor list · pipeline checklist
Fund / partnerResearchedIntro askedPitchedDiligenceDecision
ARR projection
ARR today
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ARR in N months
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MRR in N months
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Net new MRR / mo
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Subscriptions
Monthly total—
Currency
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Personal
Letter to future self
On this day
No past entries yet — keep journaling and old days will surface here.
Daily review
Weekly review
Productivity score · today
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Composite of habits, intent, journal, MITs, outbound, mood
Names appear here, with rationale + .com availability hints.
Mission · Vision · Values (AI)
Mission / Vision / 5 values appear here.
Elevator pitch (AI)
3 elevator pitches appear here.
Brand voice (AI)
Voice guide with do/don't, sentence patterns, vocabulary appears here.
Tagline (AI)
10 taglines (mix of styles).
Pricing advisor (AI)
Recommendation appears here.
Pitch deck reviewer (AI)
Critique appears here.
Cold email subject lab (AI)
Variants appear here.
Founder bio writer (AI)
Bio appears here.
War room (Saanvi)
3 fires · 3 freezes · 1 delete — appears here.
Delegation brief (Saanvi)
Brief, success criteria, kill switch.
Contract red-flag scanner (Reuben)
CRITICAL / HIGH / MEDIUM / LOW with redline suggestions.
Term sheet decoder (Reuben)
Plain-English read + founder-friendly counters per term.
Scenario modeller (Mira)
Good / Expected / Bad — runway, ARR, what to do at each.
Hiring plan budgeter (Mira)
Cost ramp, cash impact, when you'd need to raise.
Interview coder (Theo)
Themes, frequency, quotes, gaps in evidence.
Competitor move signal (Theo)
What it signals · 3 strategic responses · what to watch next.
Architecture trade-off (Yuki)
3 paths · cost · scaling · risk · recommendation.
Incident postmortem (Yuki)
Timeline · root cause · contributing factors · action items.
Screen critique (Aria)
5-point critique · what to remove first · 1 reference.
Microcopy polish (Aria)
Tighter rewrite per string · why · which to keep.
3-line cold opener (Diego)
3 lines · subject · soft CTA.
Deal risk scanner (Diego)
3 things most likely to kill it · concrete actions.
10 viral hooks (Halima)
10 hooks ranked by predicted pull-through.
Growth experiment (Halima)
Hypothesis · variant · sample size · kill criteria · what you'd learn either way.
Pattern mirror (Eli)
Recurring patterns · the question you're avoiding · 1 thing to try.
Fear inventory (Eli)
Surface fear · underlying fear · smallest possible test.
Second-order map (Anders)
1st / 2nd / 3rd order · what gets foreclosed · what would change my mind.
Strategy kill-list (Anders)
Kill / keep / sharpen · what staying invites · the one bet to double.
Word of the day
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Loading…
UK bank holidays
Trips
Birthdays & anniversaries
Reading
Watching
People
Tools
Bucket list
Pinned notes
Snippets
World clock
Meeting time across zones
Date math
Days between
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Working days
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Weekends
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In weeks
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→ —
Webhook / HTTP request
Response appears here.
UTM builder
URL appears here.
Pivot table
Rows:Cols:Value:
Quick chart
Type:
Palette generator
Click any swatch to copy its hex.
Aspect ratio
New dimensions
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Aspect
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Common name
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Megapixels
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JSON formatter
Output appears here
JWT decoder
header
payload
expiry / issued info
Encode / Decode
Output
UUID
click ↻
Click value to select · v4 random
QR code
Type something to generate
Colour
on
RGB
—
HSL
—
—
—
Lorem ipsum
Click to generate paragraphs
Random
—
Dev
Password
click ↻
16
Regex tester
—
Cron
—
Timestamp
—
Slug
—
SHA-256
—
Diff
—
CSV ↔ JSON
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SEO snippet
— · —
SQL from English (AI)
SQL appears here.
Excel formula (AI)
Formula appears here.
Regex from English (AI)
Regex appears here.
Shell command (AI)
Command appears here.
Commit message (AI)
Conventional Commits style.
Cron from English (AI)
Cron expression appears here.
Fun
Magic 8-ball
🎱
Ask a question, then tap the ball.
ASCII text
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Emoji
Email signature
Dock ⌘K to jump
Ascentian AGI
Alfa's reasoning layer · plan · act · observe · learnSurfaced for now
Agent Console
running
Give it a goal — it plans, calls tools, observes results, reflects, repeats. Up to 10 iterations. Tools: read/write widgets, memory, tasks, journal, calc, fetch, web search, time, decisions.
Memory Graph
Structured store of people, projects, decisions, beliefs. The agent reads + writes this. Click any entity to edit its properties.
Council of Advisors
Pose a hard question. Selected advisors weigh in independently, then synthesise.
Daily Operator
Reads everything (journal, tasks, intent, habits, decisions), writes a plan for today. Auto-runs once per morning when you open Alfa.
Document Intelligence
Paste text or fetch a URL. Extracts entities → memory, action items → tasks, dates surfaced, summary returned.
Skills Library
User-defined capabilities. Each skill = name + description + behaviour. Auto-route picks the best skill for what you typed.
Self-Reflection Engine
Scans your journal, decisions and memory for patterns. Surfaces themes, blind spots, wins, and 7-day experiments.
Decision Log
Structured: what, why, expected, actual. Calibrate over time. Agents query this when reasoning.
Mind Map
Type a concept. AGI generates a related-concepts tree. Useful prework before naming, planning or ideation.
Voice Console
Speak to Alfa. Auto-routes to the right action: journal, task, chat, search, or memory.
🎙
Tap mic to start.
Goal Decomposer
Give a big, ambitious goal. Returns a structured tree: subgoals, milestones, first-week tasks. First tasks get added to your task list automatically.
Workflow Builder
Natural-language automations. Define a trigger phrase + behaviour. Run by name or fuzzy-route via the agent.
Ideas Backlog
Captures-only — things to think about later, not actionable today. Tools: add_idea, list_ideas.
Metrics
Numbers that matter, tracked over time. Tools: log_metric, read_metric.
OKRs (Agent-tracked)
Quarterly objectives + measurable key results. Bar shows progress vs target. Tool: add_okr.
Experiments
Hypothesis + metric + kill criterion. Days remaining surfaced for running ones. Tool: add_experiment.
Drop a name + company. AGI researches and returns: background, common ground, talking points, risks, and questions to ask.
Negotiation Simulator
Roleplay a hard conversation. Counterparty AI plays them in character. Toggle the coach for live tactical advice after each exchange.
Knowledge Synthesiser
Drop multiple sources (docs, transcripts, emails). Returns one synthesis with conflicts highlighted and gaps surfaced.
Crisis Room
When something is on fire. Five-stage workflow with AGI assistance on each step.
Facts
People
Comms
Decisions
Debrief
Stakeholder OS
Map of who matters: investors, customers, partners, board. Per-person: relationship state, last contact, AI-suggested next-best-action.
People OS
Direct reports: themes, last 1:1, AI-suggested topics for the next one.
Board Pack Builder
Generates a structured board update from your state: progress, KPIs, asks, risks. Pick a period.
Brain Dump Distiller
Dump unstructured thought (typed or spoken). AGI extracts: decisions, actions, questions, commitments, context. Actions → tasks; decisions → log.
Comms Studio
Draft any message in the right voice. Pick audience + tone, get 3 versions tuned for length, formality, and risk.
Legal Eye
Paste any contract, terms, NDA, MSA, or clause. Reuben spots the risks, the trojan clauses, and what to push back on.
Strategic OS
Quarterly bets, leading + lagging indicators, weekly AGI check-in. Click the dot to cycle status (green/yellow/red).
Inbox Triage
Paste your inbox. Saanvi sorts every message into Do today / Delegate (with script) / Kill, ranked by leverage.
Meeting Prep — 5-min brief
Attendees + context in. Out: who's in the room, what they want, your single ask, what to never say.
Week Shape — highest-leverage move
Paste calendar + commitments. Saanvi names the one move that compounds, the meeting to cancel, and the trap you're walking into.
NDA Verdict — 60 seconds
Paste an NDA. Reuben gives one of three verdicts: SIGN AS-IS / REDLINE / WALK — with the one clause that drove the call.
Cap Table Check
Paste cap table. Reuben spots founder-hostile structures: pre-emption traps, broken vesting, missing IP assignments, dilution time-bombs.
Term Sheet — top 3 red flags + scripts
Paste a term sheet. Reuben names the top 3 founder-hostile clauses, the dollar/control cost, and the exact line you say back to the partner.
Pricing Pressure Test
Paste your pricing model. Mira stress-tests price points, names where you're leaving money on the table, and where you'll lose deals.
Runway — 3 scenarios
Mira projects best/base/worst with kill numbers — the moment you'd pull each lever (cut, raise, sell). Numbers, not vibes.
Hire vs Contract — TCO call
Paste the role + budget. Mira returns a fully-loaded cost comparison and the call: hire / contract / DIY for now. With breakeven months.
Survey Designer — non-leading
Pick the question you want answered. Theo writes 5 non-leading survey questions that surface honest data, not flattery.
Interview Extractor
Paste customer interview notes. Theo pulls verified themes with verbatim evidence, contradictions, and what you don't yet know.
Architecture Review
Describe what you've built. Yuki names the scope-creep risk, the one bottleneck that'll bite at 10× scale, and the simplest fix.
Build vs Buy
Paste the capability you need. Yuki recommends build / buy / wait — and names what breaks if the vendor disappears tomorrow.
Landing Page Critique
Paste hero copy + a description of the page. Aria says what to remove first, what to make quieter, which best-in-class to study.
Premium Polish
Paste any UI text — button label, headline, modal copy. Aria returns a quieter, more confident version. Less, not more.
Discovery Call — 8-question script
Paste prospect context. Diego writes the exact 8 questions for a 30-min discovery call — sequenced from rapport to budget, with stage directions.
Objection Killer
Paste the objection (the actual words they said). Diego gives you 3 specific responses — mirror, reframe, walk — with quoted lines.
Close Mover — next move
Paste deal state — who, stage, last touch, blockers. Diego gives you the single next move that either advances or kills the deal. No middle.
Channel Test — £200 / 2 weeks
Pick a channel. Halima designs a tight £200 / 2-week test with the angle, copy, metric, kill criterion, and what success unlocks.
Hook Generator — 5 scroll-stoppers
Paste product description. Halima writes 5 hooks for X / LinkedIn / cold DM — angles tested in the wild, not generic openers.
Story Spine — 3-act narrative
Paste the story you want to tell. Halima structures it as 3 acts with the emotional beat in each — ready for a deck, post, or talk.
Avoidance Probe
Name the topic you keep dodging. Eli surfaces the question underneath, the pattern it fits, and the smallest move to start.
Pattern Spotter — last 7 days
Eli reads your last 7 days of journals (auto) + anything you paste, names the patterns showing up, and picks the one to break this week.
Three Moves Ahead
Paste a decision you're weighing. Anders maps first/second/third order consequences, names what each path forecloses, and recommends.
Strategic No — what to kill
Paste your roadmap / open commitments. Anders names what to kill this week, the cost of keeping it, and the cleanest line to say no with.
Role Doc — in 10 minutes
Describe the role you're thinking about hiring. Maya writes the role doc: the one outcome they own, three things they kill, two things they make, three deal-breakers.
Hire / No-Hire Memo
Paste your interview notes (any format). Maya picks a side — HIRE / NO-HIRE / BORDERLINE-WITH-CONDITIONS — names the signals you saw and the ones you didn't, and gives the comp recommendation.
Crisis Holding Statement — 5 mins
Describe what's happening. Sasha drafts the 4-line holding statement: what we know, what we don't, what we're doing, when we'll update. Plus the crisis-ladder level (1-4).
Anti-Adjective Pass
Paste any draft. Sasha strikes every adjective that doesn't earn its place, rewrites in plain founder voice, and tells you what was wrong. Bans "revolutionary," "seamless," "next-generation."
Keys live in your browser. Alfa only sends what a tool needs to run.
Trello disconnected
In-flight cards. Get an API key at trello.com/power-ups/admin (create a Power-Up, then Generate a new API key). Then visit this auth URL (replace YOUR_KEY) to get a personal token.
Google Gemini disconnected
Powers every agent chat in the new home view. Get an API key at aistudio.google.com/apikey. Stored in your browser only.
Anthropic disconnected
Optional power-user key for older Claude tools. Get a key at console.anthropic.com. Stored in your browser only.
Weather
Default uses location-free service wttr.in. Optionally set a city below.
Meeting notifications disabled
Desktop ping 5 minutes before each calendar event. Requires Calendar to be connected and browser permission.
Bookmarklet
Drag this link to your browser's bookmarks bar. Click it on any page to send the URL to your read-later queue. Requires Alfa to be open in another tab.
Export everything (intent, scratchpad, habits, journal, read-later, dock, countdown, API keys) as JSON. Import to restore on a new device or after clearing browser data.
Supabase session no session
Optional legacy admin session for older internal data widgets. Without a session, those widgets stay quiet; the main Alfa employees still work.
